45 Niche Markets in Real Estate

Chances are if you've been in real estate more than five minutes, someone has told you to find your niche. As with many things, it's often easier said than done.

Let's look at niche marketing in a different light. Think it as a way to start a meaningful conversation with someone because you have a topic or area of interest that you are passionate about. For example, while at a backyard barbeque, you explain to your friends that you are passionate about helping first-time home buyers and you have a unique and effective approach. Or maybe you post on social media that you are the "luckiest agent alive because I get to list and sell golf course properties."

Niche marketing connects you at a more emotional level to a specific audience who either relates to your niche or appreciates and needs your expertise in a given area.

There is a fundamental element to developing your niche effectively that cannot be overlooked. You have to be genuinely sincere, passionate, and astute within that niche. Buying a big hat and saying you "specialize" in farm and ranch doesn't make you an expert and the consumer knows this.

If you don’t have a solid niche market or are looking to redirect your marketing efforts to a new one, here are 45 niches you may want to consider:


  • Millennials
  • Generation X
  • Baby Boomers
  • Newlyweds
  • Divorcees
  • Widows/widowers
  • Single under 40 (50, 60, and so on)
  • Married
  • International clients
  • Single parents
  • Economic status

Real Estate Experience

  • Renters
  • First-time buyers
  • First-time sellers
  • Empty nesters
  • Move-up buyers/sellers
  • Move-down buyers/sellers
  • Foreclosures
  • FSBOs
  • Expired listings
  • Probate

Property Type

  • Commercial
  • Fixer-uppers
  • Luxury properties
  • Lofts
  • Condos/townhomes
  • Oceanfront
  • Ranch style
  • Lake house
  • Gated communities
  • Farms
  • New construction
  • Smart homes
  • Single-family homes

Location Type

  • Downtown
  • Beach
  • Park or outdoor feature
  • Lake or river
  • School district
  • Neighborhood
  • Golf course
  • Subdivision
  • Zip code
  • City
  • Suburbs
  • County

When exploring a new niche market, it’s important to consider the size, potential growth, and outlook of the market. It wouldn’t make sense to pick a niche based around new builds when your city isn’t developing new housing communities. Also, always keep in mind that although it’s important to target your marketing efforts to get the most bang for your buck, it should not hinder you from working with clients from all walks of life to achieve their real estate goals.

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