Decide how often you’ll post on each social channel. Be realistic! If you’re brand new to using social media as a marketing tool, committing to an everyday posting schedule probably isn’t the right choice.

• Think about your current posting habits. Do you already spend a lot of time sharing personal content and scrolling through posts? Start incorporating at least 3 real estate posts a week on each of your chosen channels.

• Do you rarely post on social media as it is? Consider starting with just 1-2 posts per week.

• It doesn’t matter how many you start with; you just need to start somewhere.

• Create a time block in your schedule specifically for gathering information and posting. Adjust frequency as you build confidence and start seeing engagement.

• Consistency is key to staying top-of-mind and building trust.

🚨 Pro-Tip 🚨 Quality over quantity. It’s better to consistently post high-value content a couple of times per week than to simply push out a bunch of random content because you feel like you have to.

Posting at the right times can significantly boost your engagement rates. While there’s no one-size-fits-all answer, here are some strategies to determine when your local audience is most active:

• Understand Your Audience’s Routine: Think about the daily routines of your target audience. For example, first-time buyers in their 20s and 30s might check social media first thing in the morning, during lunch breaks, or after work hours.

• Experiment with Different Times: Start by posting at various times of the day (morning, afternoon, and evening) and monitor which slots get the most engagement.

🚨 Pro-Tip 🚨 Start by posting during typical high-traffic times for social media, such as early mornings (7am-9am), lunch hours (12pm-2pm), and evenings (6pm-9pm). Adjust based on the specific engagement trends you observe in your local market.

Different people prefer different formats. Diversify your content to keep your audience interested and engaged.

• Plan a blend of image posts, short videos, stories, and long-form text posts that tell a story.

• Rotate between entertaining, educational, and promotional posts.

🚨 Pro-Tip 🚨 Videos are powerful in real estate and typically see higher engagement across all platforms. Consider quick home tours, market updates, or “how-to” videos to boost engagement. Use the social media video editor to create your own in just a few clicks!

Don’t fall into the self-promotion trap. Posting “Just Listed” images for your recent listings is great, but don’t let it become the ONLY content you post. Your content should focus heavily on providing value that addresses someone’s needs, challenges, and desires.

For example, a first-time home buyer is less likely to care about how many recent listings you’ve had. They want to get clarity on the costs of buying a home, learn down payment and loan options, figure out how interest rates impact what they can afford, and understand how the whole buying process works in the first place.

• Ask yourself, “What’s in it for them?” before posting.

• Keep your ideal client personas in mind and speak to their specific pain points and goals.

🚨 Pro-Tip 🚨 Use the “inspire, equip, or support” checklist before posting to ensure it meets at least one of these criteria:

• Inspire: Does this post motivate or encourage my audience (sharing a success story, showing the bright side of the market)?

• Equip: Does it give them useful information or tools (a short tip for budgeting a down payment, a checklist for home staging)?

• Support: Does it offer help or empathy (advice for overcoming first-time buyer anxiety, a reassuring message about market fluctuations)?

Here are some proven real estate content ideas that capture attention, spark conversations, and position you as a trusted advisor in your market. Mix and match these concepts to keep your feed interesting and valuable.

Local Market Updates

• What to Share: Market snapshots summarizing current inventory levels, median prices, and time on the market.

• Why It Works: Prospects often want a quick snapshot rather than an in-depth economic analysis, so simple stats or charts go a long way.

🚨 Pro-Tip 🚨 Tie the data to “real-world” concerns, like how the number of available homes impacts first-time buyers.

Neighborhood Spotlights

• What to Share: Community reports, walkthrough videos of local hot spots, restaurant recommendations, upcoming events, and hidden gems.

• Why It Works: Demonstrates your area expertise and gives followers a taste of the lifestyle they could enjoy by moving there.

🚨 Pro-Tip 🚨 Partner with local businesses for cross-promotion (e.g., a coffee shop interview) to reach a wider audience.

Behind-the-Scenes Glimpses

• What to Share: Day-in-the-life reels, open house prep, staging tips, or the paperwork process.

• Why It Works: Humanizes you and shows you’re more than a “for-sale sign.” People love authenticity and feel more comfortable reaching out.

🚨 Pro-Tip 🚨 Keep it casual and genuine. Unpolished moments can sometimes resonate more than a highly produced video.

Success Stories and Testimonials

• What to Share: Celebrate a client’s story, like a first-time buyer who thought homeownership was out of reach, or a testimonial from a seller who sold above list price.

• Why It Works: Real-life successes create social proof that you get results. They also reassure hesitant buyers or sellers who may have the same concerns.

🚨 Pro-Tip 🚨 Make the story relatable. Highlight the challenge, how you solved it, and the happy outcome.

“How-To” Guides

• What to Share: Quick tips on financing, home staging, negotiating offers, or starting the home buying process.

• Why It Works: Practical advice establishes you as a knowledgeable resource—perfect for attracting new leads who are still researching.

🚨 Pro-Tip 🚨 Keep the language simple. Avoid jargon and break complex processes into easy-to-digest bullet points or short videos.

Before-and-After Transformations

• What to Share: Photos or videos highlighting renovation projects, staging makeovers, or curb-appeal upgrades.

• Why It Works: People love visual transformations. This type of content also inspires homeowners or sellers to see what’s possible.

🚨 Pro-Tip 🚨 Show rough numbers if possible—like how a small investment in landscaping might add significant value to a home’s listing price.

Lifestyle and Personal Stories

• What to Share: Community volunteering, life in your area, holidays, or any hobbies that tie into local interests.

• Why It Works: Clients connect with agents they like and trust. Personal tidbits can spark conversations and referrals.

🚨 Pro-Tip 🚨 Keep it relevant and somewhat tied to real estate or local life. Avoid oversharing details that don’t serve your brand or audience.

Q&A or AMA (Ask Me Anything) Sessions

• What to Share: Let followers submit questions about buying, selling, or market trends and answer them in short videos or Stories.

• Why It Works: You directly address prospects’ most pressing concerns, and the interactive format boosts engagement.

🚨 Pro-Tip 🚨 Use a sticker feature on Instagram or a dedicated post on Facebook asking for questions to get the conversation started.

Client or Follower Polls

• What to Share: Poll your audience on design trends (“Which bathroom style do you prefer?”), location preferences, or property types.

• Why It Works: Quick polls get people thinking and clicking, which increases reach and reveals what your followers care about.

🚨 Pro-Tip 🚨 Follow up with a short post or Story analyzing the poll results. This shows you’re paying attention to feedback.

Local Events and Partnerships

• What to Share: Market farmers’ markets, charity drives, or open houses you’re hosting. Consider co-hosting events with other local pros (mortgage brokers, interior designers) for broader exposure.

• Why It Works: It underscores your community involvement and gives your audience valuable info about what’s happening around them.

🚨 Pro-Tip 🚨 Tag any partners or relevant local pages in your posts to increase visibility and cross-promotion.

By mixing these content types, you’ll keep your social media feeds fresh and enticing. More importantly, you’ll speak directly to the varied interests and questions your audience has, making you the agent they think of first when it’s time to buy, sell, or simply ask for real estate advice.

Build a library of ready-to-post content including images, quotes, local business spotlights, FAQ videos, etc. Having content ready to go in advance reduces stress and ensures consistency in posting.

• Dedicate a notes folder on your computer or phone for content ideas.

• Design templates and keep them saved.

• Keep a running list of frequently asked questions, local market data, and success stories.

🚨 Pro-Tip 🚨 Batch-create content once a month or once a quarter and schedule it ahead of time.

Hashtags are words that describe what your content is about. Many social media users follow hashtags that are interesting to them, allowing your content to show up to those who are more likely to be in your target audience.

• Add topic-specific or location-specific hashtags (#DenverRealEstate, #FirstTimeBuyerTips) to help your content get discovered by people outside of your direct connections.

• Research popular real estate and local hashtags. What are the top agents in your market/niche using in their posts that seem to get more likes/comments/shares? Don’t reinvent the wheel here.

• Use around 5–10 targeted hashtags per post.

• Use a hashtag tracker so you can simply copy and paste in future posts.

🚨 Pro-Tip 🚨 Avoid overly generic, oversaturated hashtags like #realestate or #home. Your posts will simply get buried. Go more local or niche.

Your followers need direction. Guide your audience to take the next step, whether it’s clicking a link, signing up for a newsletter, or sending you a DM. A strong CTA can drastically improve engagement, expand your reach, and improve lead generation.

• Decide the goal of each post (“DM me for a free market report”).

• Write a concise CTA (“Ready to see your home’s true value? Message me now!”).

• Test different versions to see what works for you.

🚨 Pro-Tip 🚨 Make sure your CTA is focused on benefits/value. Instead of simply saying “Contact Me,” say “Send me a message to find out what your home is worth!”

Need more inspiration? Browse Breakthrough Broker’s social media library to customize and download done-for-you images, videos, and more!