
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
One of the first and most important decisions a new agent must make is choosing a brokerage to work with. By law in most locales an agent must practice under the supervision of a managing broker or brokerage company, meaning this decision can be paramount in your ability to be successful in your new endeavors. Think of a brokerage like your managing partner - they must display the same traits and values that you will encompass when creating your own personal brand.
You are the owner of You Inc., anything and everything you are associated with will influence your brand image in the mind of the consumer. In addition to aiding in creating your brand, a brokerage will be the backbone to your business - they are there to guide you and show you the way. Since this decision is of upmost importance, here are some fundamental questions you should ask yourself, and prospective brokerage, throughout your search for your perfect match.
Questions for you
As mentioned, you need to ensure your new brokerage has a compatible style as it relates to customer service for you and your clients. Your brand values and image must match up with your brokerage. Ask yourself the following questions before interviewing different brokerages to hone in on exactly what you want out of the relationship:
Who is your ideal client? Create a persona for your ideal customer including demographics, psychographics, behavioristics and geographic information. Who are they, what do they want, and how do they want it? This is important as your client will also be the client of the brokerage. As yourself, will this fictitious "ideal client" want to work with the brokerage you are considering?
What is your brand strategy? How do you want to position yourself in the marketplace and what is your value proposition? For example a discount brokerage which provides real estate services at a discount will have a dramatic effect on your business plan. Other brokerages may be perceived by the public as being a "high end" provider with equally high commissions.
What does your current circle of influence look like? Do you have a lot of personal contacts who are looking to buy houses, or will you need to do a lot of ground work to find people looking to buy or sell? If you have a small circle of influence you may consider working with a brokerage who has lead generation opportunities available to their agents. Just be prepared to pay a hefty commission split on those deals when they close. If you have a large network of individuals looking to invest in real estate, you may be okay going with a brokerage who offers lower commission splits and fees.
How experienced are you? Have you worked in industry for some time and you know what you're doing? Or are you a newly registered agent with no sales under your belt? If you're new, you're going to need someone to teach you and this means you will need to look for a brokerage that has programs in place for new agents, like a mentorship or training system.
Questions for the Brokerage
It's important to remember when you're meeting with various brokerages, you will likely be an independent contractor and this means you are not an employee of the brokerage. You pay the brokerage through fees on your sales, and even sometimes desk fees. Ask yourself, are you comfortable with the value you receive for the fees? That being said, there are a few questions you will want to ask before signing on the dotted line:
Overall, choosing the right brokerage could make or break your career in real estate. It is important to do your research before committing to a firm. You first need to figure out what you want before you can start interviewing brokerages. Ask the brokerage if they have agents you can speak with to get a better idea of the inside workings, successes, and challenges of the office you are looking at. Make sure it fits into your short term and long-term goals, and most of all, make sure you feel supported. Once you've found the perfect fit, you will be that much closer to achieving your real estate goals.
Nicole Harrington is the Founder of SheSellsToronto.com and a real estate agent with a keen eye for trends and analytics. She's a former corporate operative with a B.Comm in business and a background in category management. She has also worked for some of Canada's largest brands in their marketing departments. When she's not helping clients she can be found writing for her blog or hanging out with her two dogs. www.shesellstoronto.com
Below are just a few of the useful tools and strategies that you will have access to.