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Create Content that Converts Leads in 5 Steps

“The only truly original content you can create is sharing your personal story, experiences, & perspective.” - Chelsea Peitz

But where do you start creating content from your personal stories, experiences, and perspective?

It all begins with you - creating your own voice, learning what types of posts are effective, and becoming a storyteller.

Think about the types of posts you interact with - are they shallow sales pitches or are they thought-provoking? Valuable? Memorable? This is a good starting point, whether you’re beginning your social media journey or you’re performing a social media makeover. However, this can be where many real estate agents lose their focus as it requires time - time you may feel better spent somewhere else.

Remember, a captivated audience equals conversions. This space is time well spent if done with intention.

Before you tackle this on your own, take a look through Chelsea’s 5-Step Content Framework. Whether you’re a social media pro or suffering from social media burn out, this guide has got a little bit of something for everyone.

Breakthrough Broker Resources

10 Engaging Posts for Instagram
Social Media Tutorials and How-To's
Lead Generation Posts
BB+ Engagement Posts

additional helpful resources

5-Step Framework for Creating Captivating Content That Converts
On-Demand Webinar: What To Post On Social Media w/ Chelsea Peitz
On-Demand Webinar: Instagram Best Practices
On-Demand Webinar: Generate More Leads through Instagram

About our guest

Chelsea Peitz

Chelsea Peitz is one of the industry's leading social sales coaches and speaker on all things social media. She is also the host of The Voice of Social Sales and has a long list of accomplishments, including her role as a founding member of the National Real Estate Marketing Mastermind, Inman Innovator of the Year Nominee 2018, and author of Talking in Pictures. Chelsea's personal passions are working out, red wine (not in that order), and family time with her husband of 15 years and 6-year-old son Mason.

Connect with Chelsea below.
Website
Instagram
Facebook
LinkedIn
YouTube

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Using MLS Lookup
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  1. Find a marketing template you love.
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  1. Double check for accuracy.
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Market as a team.
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Selecting your preset brand color
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  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
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