
content and designs, and upgraded features such as:
Here you will find a curated collection of our top of the line marketing material available for the single-agent and teams. These templates are only available to BB Plus members, learn more here!
These colorful, professionally-designed property flyers can be customized with your own photos and descriptions.
Use these 11" X 17" brochures to market your luxury listings and tastefully impress buyers and sellers with these four-sided page-turners.
Whether you're marketing to renters or advertising a new listing, we've got the real estate postcard for you.
Looking to get more exposure for your real estate business, newest listing, or upcoming open house event? These customizable, professionally-designed door hangers are just what you need!
From marketing your open house event to capturing leads, having the proper open house marketing materials is essential.
Create beautiful looking graphics for your social media accounts using these templates. Once finished, effortlessly push them live on social media using our advanced Marketing Center.
Looking for an update, modern Listing or Buyer Presentations that knocks the socks right off your clients? You've come to the right place.
Market yourself before, during, and after the transaction to your clients by customizing these consumer-facing items!
Real estate newsletters are an invaluable marketing tool. That's why we've put together a few templates that you can use for free!
Whatever you need to communicate to your clients or prospects, we have a letter template just for you! Our templates contain carefully written direct mail copy that is both professional and efficient.
Realtor marketing is every bit as important as marketing your properties. Drum up new business by giving prospective clients the rundown of what makes you the best agent in your market.
Please make use of our free realtor marketing templates.
Looking for marketing material in Spanish? Look no further! Here you will find listing material, infographics, and checklists in Spanish.
Whether you're working with a new client or a seasoned homeowner, these helpful documents will provide the wow factor you're looking for and assist with all phases of the transaction.
Network like a boss when you use these business cards to promote your real estate business.
Are you looking for invitation flyers or a branded notepad? Find these items, plus so much more, right here!
Create eye-catching graphics for your social media feeds in minutes by choosing from these elite designs. Easily post to social with our Share to Facebook and Text-to-Self delivery options.
Check out the articles below to start your Facebook Advertising today!
Promote all phases of your listing on social media when you customize and share these eye-catching listing posts.
From Self-Promo to Looking to Downsize, there are various ways to generate leads in unconventional ways. Dig in to see more!
Everything from online events, closing day celebrations, birthdays, closings, and more! If you have a special occasion or event you want to share, find it here.
Get your name and brand on your social feeds when you share these creative posts to engage with family, friends, and clients.
Holidays are a great way to stay top of mind and let your sphere know you're always thinking about them. Share Christmas, Thanksgiving, 4th of July, and more on your social media feed.
Become a social media expert by using these tools, tips, and strategies.
Just barely scratched the surface with your current social media strategy? Get the most out of each social channel by applying the tips and tricks found in these how-to tutorials and articles.
Blogs are a great way to educate your sphere on a variety of topics. We've done the heavy lifting for you. Simply copy and paste the content and images to your website or social feed.
Having a real estate business plan is essential to the growth of any agent or agency. Make this your best year ever by planning for success and taking action.
If you are a new real estate agent, let us be your online mentor. Below you'll find tips and tools to help you kick-start your business and set you on the path to success.
There are a lot of numbers to keep track of in this business and a lot of real estate accounting software out there. We'll help you make sense of it all.
Looking for a real estate company to team up with? Our company analyzer tool will help you determine which one is the best fit for you!
Make sure nothing gets lost in the shuffle. Our checklists will help you keep track of all the important tasks you need to complete in a real estate transaction.
Need new ideas for overcoming objections and vetting new contacts? Check out some of Breakthrough Broker's best practices for prospecting.
Check out the articles below to start your Facebook Advertising today!
Learn the best practices and strategies for generating business from referrals.
From marketing your open house event to capturing leads, having the proper open house strategies and tactics in place is a must. Make the most of your event with these inspirational ideas and need-to-knows.
Ready to up your online lead generation game? Breakthrough Broker has lined up our top resources to help you learn how utilize different online platforms to bring in more potential clients.
Ready to learn which CRM you should use for your business and how to use it most effectively? You've come to the right place!
Let Breakthrough Broker guide you as you learn how to use photos and videos to market your real estate business.
Email marketing just got a whole lot easier with our tips and tutorials below!
We'll cover online strategies, tools, platforms, and more in our how-to series to help you grow your real estate business.
We'll help you sort through all the products and resources on the market today and help you choose the best ones for your real estate business.
Missed one of our monthly webinars? No to worry. Here you will find all of our on-demand webinars ranging from Tech Tips for Success to Instagram Best Practices. Enjoy!
The real estate industry can get stressful at times, but you aren't in this alone. Let our Breakthrough Broker team help you get your motivation back with these resources!
Want to amp up your daily productivity? Check out our top tips and advice for managing your busy schedule and large workload.
Check out these great tips we've complied to help you improve your sales chops. Be sure to let us know if you've got a great idea for a sales article or tip.
We have interviewed experts in the real estate industry to help you gather insider information on how to become a power agent in your own right.
We want to help you be the best leader you can be! We welcome input and ideas regarding brokerage management, so be sure to email Support@BreakthroughBroker.com to tell us how we can further your success.
We'll review the latest books in the industry and point you towards the best reads out there. Check out our current reviews below!
Keep an eye out for Breakthrough Broker's top advice on lead generation techniques, customer service, agent relations, networking, and more.
Instagram is a unique platform because it’s built primarily for mobile usage. It’s also highly visual, which results in more people flocking to it every day. There is a plethora of tips online to help you get started, but that can be cumbersome to comb through. That’s why we’re here to make YOUR life easier by providing innovative ways to use Instagram. Once you’ve implemented some of these strategies, you’ll begin reaping the rewards of this exciting platform.
Instagram isn’t limited to before/after photos anymore. There are many fun ways to catch the eyes of potential, past, and future clients.
What You Need to Know First
1. Instagram is a photo and video-sharing network.
2. Posting and browsing is mainly done through the mobile app.
3. There are multiple editing options that make it easy to create polished, professional-looking images and videos.
4. 60% of Instagram's audience is Millennials. Use Instagram to paint a picture of the client experience you offer from the beginning of the transaction to the end. Display images and videos that show potential clients what they can expect from you as a real estate agent when they are buying or selling a home. There are various ways you can do this, and that is contingent on which process you choose. Don't forget to show the initial contact/reference, how you helped the client along the way, what the home search process looks like, the excitement of finding the right home, the closing table, and more. If you haven’t already, check out our article “Creating the Perfect Bio” to find out the power of a persuasive agent bio. When you seamlessly blend personal and professional messaging to portray a story, your audience will be blown away by not only the level of qualification you have, but how you portray your love as a Realtor. Instagram Video Guidelines: A quick video that highlights your skills and personality will be seen as “going above and beyond” as an agent. Although it may seem like a daunting task, it really isn’t that difficult! See examples and tips below. Welcome to Instagram, the world of funny memes and GIFs. Simply scroll through and tag your friends when you see something relatable and you’ll get lost in humor. You can follow this trend by creating your own memes that relate to real estate by using Giphy. Memes collect our ideas, emotions, and actions in a simple and transferable form. Check out our Real Estate GIFs V1 and V2. Such an easy way to capitalize on shared knowledge! The purpose of a hashtag is to draw attention, organize, and promote. A hashtag identifies a topic of interest. When you add that hashtag to your post, you make it easier for others to find, follow, and contribute to that conversation. Make sense? When hashtags are used incorrectly, users looking for new content will have to dig through irrelevant, miscategorized items in order to find what they’re looking for. Don’t allow this bad user experience to be associated with your brand. Here are some basic hashtags to begin using today. You will use between 8 to 15 per post and they should range from broad to specific. See the examples below. Instagram can feel like an overwhelming platform, but it helps you build a strong brand and make connections with existing and potential clients. We hope this article helps you get creative. What’s going to be your next post?
Your Clients’ Journey: From Beginning to End
Virtual Tours
Put your viewers in the home (almost, but not literally) when you create a video tour and post it to Instagram. Create an experience, rather than a sale. Guide them through every inch of the home. Start by physically walking in the door, putting away a coat, grabbing a drink from the fridge, etc. Show them what it’s like to live there. Your viewers will love that you’ve taken extra time to put yourself in their shoes.
Personal Touch
Glimpses of your personal life show your audience that you’re human. It’s easy to do this and allows potential clients to learn about who you really are outside of work. Share a funny photo with your kids, a nice dinner with friends, an outdoor adventure, etc. When potential leads learn about how you interact in the real world, it makes them connect with you on a personal level and helps build trust.
Show Your Knowledge About Local Happenings
Have a coffee, drink a brew, or try the ice cream at the best local shops in the area your clients are looking to buy in. Then take photos and Instagram stories to share on your page. Not only does this make a positive impact on the entire community, but your honest review won’t go unnoticed. Highlight local happenings, events, festivals, barbecues, etc. Again, this goes back to the experience rather than the sale. Potential clients will be ecstatic when you’re not only knowledgeable about the basics, like good schools and the neighborhood, but about everything a newbie in the area might love.
Self-Promo
Share Memes/GIFs
Use The Right Hashtags
#realestate #realtor #realty #forsale #newhome #househunting #homesale #listing #housing #coloradorealestate #yourfavoriteagent #realtorsara #sarasrealestate #sellwithsara #buywithsara #property #broker #brokerage #investingwithsara
Community, Pets, Kids...Oh My!
We’ve already discussed the reasons why showing your personal side is relevant. Here are some other important tips that your potential leads will remember you by. Plus, they are great conversation starters! Do you own a pet? If you do, take photos with your furry friend to show your lovable, cuddly side. Most people will admit they enjoy seeing cute puppy pics (it makes the day brighter!). If you don’t own a pet, I am sure someone will be honored to have you sneak a photo. Involve yourself in some type of community event or charity. Did you donate clothes to the Salvation Army? Snap an Instagram Story about it! People love to see your good side. And lastly, we can’t forget about the little ones. If you have children, show the world - but not too much! Take a cute photo of them helping you clean or pretending to use the phone at your office. If you don’t, this is where the furry friend certainly comes in handy.
The Layout and Multi-Photo Posts
If you'd like to post several images of your listing in a single Instagram post, you have to get creative. There are plenty of apps, like PicStitch, that help bring your photos together in a single image. You can also use Instagram’s multi-photo feature, which allows users to swipe through the images. In either format, you can display the hero exterior shot, vast master bath, beautiful courtyard, sleek kitchen, and more to provide a well-rounded view of the home. However, we recommend only using 4 or 5 images per post.
Inspiration and Text Posts
Photos of your listings are crucial to building your brand on Instagram, but make sure to mix up your feed. Post your favorite motivational quote. Find a funny GIF or meme that relates to real estate. Type up a nice testimonial from one of your favorite clients. Don’t forget to add relevant hashtags to each post too.
Below are just a few of the useful tools and strategies that you will have access to.