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Put your viewers in the home (almost, but not literally) when you create a video tour and post it to Instagram. Create an experience, rather than a sale. Guide them through every inch of the home. Start by physically walking in the door, putting away a coat, grabbing a drink from the fridge, etc. Show them what it’s like to live there. Your viewers will love that you’ve taken extra time to put yourself in their shoes. 
Glimpses of your personal life show your audience that you’re human. It’s easy to do this and allows potential clients to learn about who you really are outside of work. Share a funny photo with your kids, a nice dinner with friends, an outdoor adventure, etc. When potential leads learn about how you interact in the real world, it makes them connect with you on a personal level and helps build trust. 
Have a coffee, drink a brew, or try the ice cream at the best local shops in the area your clients are looking to buy in. Then take photos and Instagram stories to share on your page. Not only does this make a positive impact on the entire community, but your honest review won’t go unnoticed. Highlight local happenings, events, festivals, barbecues, etc. Again, this goes back to the experience rather than the sale. Potential clients will be ecstatic when you’re not only knowledgeable about the basics, like good schools and the neighborhood, but about everything a newbie in the area might love. 
We’ve already discussed the reasons why showing your personal side is relevant. Here are some other important tips that your potential leads will remember you by. Plus, they are great conversation starters! Do you own a pet? If you do, take photos with your furry friend to show your lovable, cuddly side. Most people will admit they enjoy seeing cute puppy pics (it makes the day brighter!). If you don’t own a pet, I am sure someone will be honored to have you sneak a photo. Involve yourself in some type of community event or charity. Did you donate clothes to the Salvation Army? Snap an Instagram Story about it! People love to see your good side. And lastly, we can’t forget about the little ones. If you have children, show the world - but not too much! Take a cute photo of them helping you clean or pretending to use the phone at your office. If you don’t, this is where the furry friend certainly comes in handy.
If you'd like to post several images of your listing in a single Instagram post, you have to get creative. There are plenty of apps, like PicStitch, that help bring your photos together in a single image. You can also use Instagram’s multi-photo feature, which allows users to swipe through the images. In either format, you can display the hero exterior shot, vast master bath, beautiful courtyard, sleek kitchen, and more to provide a well-rounded view of the home. However, we recommend only using 4 or 5 images per post.
Photos of your listings are crucial to building your brand on Instagram, but make sure to mix up your feed. Post your favorite motivational quote. Find a funny GIF or meme that relates to real estate. Type up a nice testimonial from one of your favorite clients. Don’t forget to add relevant hashtags to each post too. 
