The Second Home Seller Letter is a thoughtful, well-timed outreach piece in the 7 Low-Cost Ways to Get More Listings campaign within the Listing Leads series. Tailored for owners of second homes, this letter is designed to tap into a segment of the market often overlooked—those who may not need to sell but are open to a conversation if the right offer or timing comes along. With a tone that is conversational and professional, the letter acknowledges the unique nature of second homeownership while inviting recipients to explore their options without pressure. It’s ideal for agents looking to surface warm listing leads in seasonal or high-demand areas.
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