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Explore the Marketing Center
Managing the Sales Agent Business Cycle with Dan Elzer

Video by President of The Training Academy and the Real Estate SWAT School Dan Elzer

Do you ever feel like real estate is running you vs. you running your real estate business? Too many agents build their business “by accident,” leaving them with an ineffective business model that consumes their life. Join Dan Elzer, President of the Training Academy, as he takes you step by step through each area of the business cycle. Learn what skills are critical for you to balance your business so you can continue to grow and succeed.


Love the information shared in this video and want to learn more about running a successful real estate business from Dan? Register for his Real Estate SWAT School here!

MOre Videos from Dan

Leading the Team Through Changing Markets
On-Demand Webinar: Shadow Inventory - What Is It and How to Find It
The Power of Expectation
How to Stay Sane in this Crazy Market

About Dan Elzer

As president of The Training Academy LLC, Dan has created and delivered effective leadership and management content along with sales performance courses designed for all sizes of organizations, including many national and international real estate brands. He developed and maintains a membership-based, online training portal with powerful skill-based programs for agents and content for brokers and sales managers plus a Learning Management System all designed to create positive environments focused on growth, retention, and profitability.

Connect with Dan below!
LinkedIn
The Training Academy

About the Real Estate SWAT School

You can make the most of today’s hot market and ensure you have what it takes to thrive when it slows down. Real Estate SWAT School will arm you with the critical skills and techniques needed to take control of your business, generate listing opportunities, handle difficult prospects and close more deals. For more details on the program, click here: Real Estate SWAT School

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Technology, marketing, & strategy your real estate business needs!

Being a Real Estate Professional is challenging. Finding the time and technology to stay top of mind and generate new business is a full-time job. Breakthrough Broker is here to help.

Equipped with features such as:

Workbooks, checklists, playbooks, and workshops to support the growth and management of your business.
Easy-to-use marketing technology to create and customize professional marketing designs.
Direct mail marketing services and engaging social media content.

Create your free account and join over 600,000 other real estate pros.

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A guide to your advanced real estate marketing tool kit.
Click through the menu on that left to see all the incredible perks of your BB Plus membership, as well as tutorials for using them to save more time and sell more homes.
MLS Lookup
Automated Postcard Campaigns
Social Posts
Team Designs
Preset Brand Color
Headshot Library
Other BB Plus Benefits
Using MLS Lookup
Create marketing for your listing in seconds
  1. Find a marketing template you love.
  2. Enter your listing’s MLS number in the left sidebar.
  3. Watch as your listing’s information and photos instantly populate the item.
  1. Double check for accuracy.
  2. Download for free, share on social media, or use our printing and shipping services.
  3. Create marketing for your listing in seconds.
Select a template and try the MLS Lookup!
Using Automated Postcard Campaigns
Take care of your sphere marketing for the year with just a few clicks.
  1. Choose a postcard set.
  2. Customize your postcards with your information and special message.
  3. Upload your contacts’ addresses or purchase a mailing list.
  1. Purchase your direct mail campaign.
  2. Sit back and relax! Each postcard will be automatically sent at the right time throughout the year.
Create your Automated Postcard Campaign!
Setting up team and two-agent branding
Market as a team.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Upload your teammate or team’s information, headshot, and logo.
  3. Open your desired marketing template and select two-agent or team in the left sidebar.
  1. Whatch your teammate or team's information instantly populate the item.
Try team branding by editing a template!
Selecting your preset brand color
Say good bye to “Frankenstein” marketing.
  1. Visit your BB Plus profile using the waffle icon in the top right corner.
  2. Click the Edit Primary Brand Color widget.
  3. Select your brand color with the color picker or enter the Hexcode and click Select.
  1. Moving forward, every customizable marketing template you edit will automatically load with your brand color.
Using your headshot and logo library
Put your best look forward.
  1. Visit your BB Plus profile using the waffle icon in the to pright corner.
  2. Upload additional headshots and logos.
  3. Click Update to save changes.
  1. Edit your favorite marketing template and click on the headshot or logo image slot to pull up your library of images and select.
Other BB Plus Benefits
Premium Designs & Content
Eye-catching, exclusive marketing material and print collateral branded for you.
Unlimited Downloads
Every standard & premium content piece downloaded as much as you.
10% Off Print Orders
Receive 10% off all print orders, including our direct mail services.