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How to Use Snapchat to Build a Personal Brand



There are people reading this right now who don't believe that Snapchat can help them develop a strong personal brand, generate an actual real estate transaction, or teach them something about modern marketing. But you don't have to believe something for it to be true.

I'm about to make a very bold statement: Snapchat is NOT a social media platform and it's not just a messaging app. In my opinion, Snapchat is the single most powerful conversation pipeline available today. It's a relationship accelerator and personal branding engine.

Thanks to the internet, conversations have more power today than ever before, primarily because we have more access to people, information, and experiences. Today's consumer has a lot to say about everything, and that includes confirming whether or not your intended brand message matches up with their perception. And as we all know, perception is reality.

Mutual or forced “collaboration" happens every time a consumer “likes" your posts or publishes a 1-star review on Yelp. Whether you like it or not, your brand is being co-created.

Branding for 2018 should be centered around creating a human connection - an authentic experience that's consumer-led. Interruption marketing is a thing of the past now that we have the ability to fast forward through commercials or even pay for ad-free viewing.

Madmen's (in)famous Creative Director , Don Draper, never inquired about consumer opinion because he didn't have to. He had a captive audience that didn't have any other option, like big data or ad blockers. We used to be able to own every part of our brand.

Shared Real-Time Experiences

Video-Saturated Social Media

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