Instagram Reels Explained

Following up from the On-Demand Webinar: How to Use Instagram Reels to Get More Reach and Engagement with Chelsea Peitz, you will find a new way to create and explore short, entertaining videos on Instagram.

We simplified this webinar so you can learn more about how to get started with Reels, how the features work, and why it's important for your social media marketing.

Let's get started!

First, Instagram has 5 different types of formats -- which can feel overwhelming and cumbersome. However, we suggest using the top 3 video formats which are stories, reels, and IGTV.

Thanks to Chelsea, she guided us through Reels in an hour! This is a rather lengthy process, so we've taken out the most important details to help you through setting up your first Reel.

Reels are considered “micro-content”

There are differences between an IG story and a Reel. Stories are intended to be “real-time, behind the scenes” content. These are 2-way conversations. Similar to your very own reality show.

Reels has numerous editing features

More entertaining and brand awareness. Basically like throwing out the net to see who latched on, to gain more reach. Reels can be posted to multiple areas.

Note: The Reels icon won’t appear until you actually make your first post.

Reels opportunity

  • Reach
  • Growth
  • Vitality

Provide users an "all in one" experience.

reels rundown

  • 30 secs max
  • Can post to feed, reels tab, stories, explore

How to make a reel

  1. Open IG stories camera
  2. Tap on the Reels option in the menu at the bottom of the screen

Different editing options

  1. Editing features
  2. Length
  3. Sounds/music
  4. Speed
  5. AR effects or filters
  6. Hands-free timer

How to post your reel

watch the full video below!

For additional information on Instagram Reels, click the button below.

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additional resources on breakthrough broker

Chelsea Peitz is one of the industry's leading social sales coaches and speakers on all things social media. She is also the host of The Voice of Social Sales and has a long list of accomplishments including being a founding member of the National Real Estate Marketing Mastermind, Inman Innovator of the Year Nominee 2018, author of Talking in Pictures and What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate).

Chelsea's personal passions: working out and red wine (not in that order) and family time with her husband of 15 years and 6-year-old son, Mason.

Here's how you can connect with Chelsea!


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